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Mastering Feedback: Insights from Frederick Ros

Writer's picture: Huibert EvekinkHuibert Evekink



We had an amazing conversation with Frederick Ros, the Director of Digital Workplace Services at Amadeus, about the challenges and best practices of creating a safe feedback culture in diverse teams.


(Just a heads-up: Frederick’s sharing his own views here, not speaking on behalf of Amadeus)


  • Key Takeaways from the Conversation:


  • Feedback is an art – It's not just about giving information but ensuring it lands effectively.


  • Vulnerability builds trust – Leaders who talk about struggles and mistakes make feedback safer for everyone.


  • Culture matters – Feedback styles vary, but with strong team relationships and work purpose, they disappear.


  • Collaboration improves when feedback is clear – Without aligned expectations, teams default to assumptions.


  • AI can play a big role in improving feedback – Smart systems can help tailor communication to individual styles and contexts.

Fred shared how his team uses Personal User Manuals (PUMs) to share and understand individual work styles. More on that soon!


Watch the full interview here



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